Development and promotion of a children’s toys wholesale online store

Marketing strategy

First of all, we researched the company’s current site, the industry, and its dynamics, competitors, and developed a marketing plan for the future site.
At the meetings with the customer, we established expectations and goals for the new site, a list of functional preferences, and learned profoundly about the process of sales managers interacting with their customers. During developing a new site, it was important to consider these procedures, the needs, and practices of regular customers and the nuances of wholesale.
We have also involved SEO specialists in the project at this stage. They have developed a recommended catalog structure based on the history of user searches in the b2b segment.
On the basis of marketing research, we have developed and approved prototypes of the future site, and started our work.

SEO optimization

We began to prepare the site for successful promotion from the very first stages of development when SEO specialists created the recommended catalog structure and URLs for the new site.

SEO specialists have done such work:

a thorough website audit to identify all the required changes for internal and external optimization;

a KW-Research;

developed a SEO optimized structure for the project, according to search queries;

using LSI technology created a task for copywriters;

created a task for internal SEO;

product card optimization for low-frequency queries;

high-quality technical robots.txt and sitemap.xml files etc.