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Conducting a competition
for a flash drive store

Project goals:

1

Increasing brand awareness

2

Forming a strong brand association with bright and creative USB products

3

Increasing activity among members of a newly created group

4

Gradually attracting friends of the participants, focusing on a young audience

Marketing strategy

In order to advertise the contest and make it viral, it was a prerequisite to join the group and share the survey with your friends.
We also posted information about the competition among public friends. We encouraged the participants to discuss in the comments and side fanned the flames.

The results:

338

Number of participants

61

Comments left

258

New group fans

4700

Number of page news views

+11%

Subscriber Growth

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