Marketing strategy
At the initial stage, we did an analysis of the market and competition and proposed two effective Internet marketing tools:
1. Google Ads
2. Targeted advertising on Facebook and Instagram.
We didn’t suggest promotion on other online platforms such as Google Organic (SEO), Email, Youtube, messengers, etc. due to a small budget.
As a result, we agreed on Google advertising at the request of the client, and indefinitely postponed promotion via the social networks.
During our cooperation, we proposed updated development plans from time to time, including recommendations for the site improvements, both in marketing and functionality. As the initial state of the Dental Center site was not ideal in terms of CR / CPL / CPA.
Our proposals were partially approved and implemented on the site.
